Social media marketing is an ambiguous beast. Many think it’s the crux of your brands marketing efforts, and it can be. You are personally interacting as your brand directly with your fans/followers. What a great way to build trust and keep interest – especially when those fans are going to tell their friends. But how do you get to that point? How can we measure goals and progress in these personal interactions? What sites do we interact on? What do we post on those sites?
There are always going to be questions as the platforms and tools keep changing. Here is how I look at it…
Look at social marketing like driving a car on an endless road trip. It’s not a one time push, it’s not a do it when you feel like it thing, it’s something you continually driving all the time. But before you take off you’ve gotta build the system or machine, if you will, that will take you there. I’m talking about social media infrastructure.
Choose the best networks for your relationship with your fans, brand them and place the flow of information in the appropriate places for your sales funnel, and start driving. The concept is simple but the day-to-day is a commitment. It will be worth it if you do it correctly. I promise.
